We listen. We collaborate. We discover.
We are dedicated to understanding your unique challenges from your vantage point. As a team, we will partner with you to design a solid research approach and we'll uncover insights that drive alignment and innovation.
We're the best of both worlds.
The founders of align and focus are not traditional business partners. Marissa and Rich Fasanelli are a daughter/father team with deep roots in CPG marketing who bring two different generational and business perspectives. An innovative team with complementing skills, they can see a research problem from multiple angles. While Marissa comes from the research and ad agency environment, Rich’s strengths reside in strategy, innovation and brand management.
Marissa Fasanelli (MA, Survey Research and BA, Psychology) is a researcher and a storyteller. She understands the voice of the consumer though her experience in both qualitative and quantitative research and she presents comprehensive insights to clients about their most important asset: their customers. By applying a variety of marketing principles and psychological theories, she offers a thorough understanding of the consumer’s behavior, attitudes and opinions. Marissa provides a fresh perspective on survey methodology, focus groups, ethnography, copy testing, and social media listening.
Rich Fasanelli (MBA, Marketing and MA, Education) has extensive experience as a progressive marketing leader who believes that integrity and character are the most important qualities in today's business relationships. Rich has led billion dollar iconic brands including Copenhagen and Skoal Smokeless to new growth levels and advanced a luxury, hand-made cigar brand, ACID, into new markets and channels. Brand equity studies are a favorite tool, which helped unlock the necessary insights that fortified each brand. He constructed consumer research-based brand stories designed to enhance partnerships with leading trade customers and loyal brand consumers.
And then there's Snickers, a well-bred Wheaten Terrier who faithfully loves people and is attuned to the finest trends in being a spoiled family dog.